Creative Marketing Strategy

Win a Mini Campaign

Working with Rock FM and Coral Island

Brand: Coral Island

ReVIBe Services:

Social Content Creation

Digital Advertising

Campain Management

Marketing Campaigns

Media Planning

It was a Mini adventure

This Mini adventure for Coral Island Blackpool was one of the highlights of our summer, working closely with Tonic Consultancy on the Media Buy and Rock FM. The marketing campaign combined Radio, Social, Influencer, onsite POS and traditional OOH Media to promote the Win a Mini competition.

The campaign successfully drove traffic to Coral Island achieving 15,250 onsite competition entries with a reach of 5.2 million.

The Social posts for the Win a Mini campaign achieved 228,320 impressions with a reach of 166,123 across Facebook and Insta combined.

The website traffic was up 13% with page views up 69%. Dwell time was up and bounce rate down.

There were 15,250 Win a Mini competition entries with an online reach of 5.2 Million

A video content series was created alongside Rock FM featuring the Breakfast Show hosts Steve & Janine which achived 70k views with a reach of 17,412.

Hits Radio: 2,750,751 IMPACTS with 316 adverts played over 8 weeks the impacts equated to over 3.7m

Radio: Coral Island dominated the Summer of Fun for Rock FM with an 8 week promotional campaign supported with Live Reads, there were 45 spotlights every week, 360 spotlights in total, which reached 327k people, with the Coral Island advert being heard 16.87 times by each listener.

Eppleton Academy - Website

Social Media & Influencer Marketing

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The Congathon

Creative Marketing Strategy

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